'we run the most christmassy pub in london - here's why people travel far and wide to see us'

Hundreds gathered to see the lights switched on this year (Picture: AP)

You’ve all seen it,we imagine.

Crowds of people clumped together surrounding west London’s brightest – and most festive pub.

And while the Churchill Arms isn’t the only pub in London to put on a display over the festive period – it certainly is the most noticeable.

The pub gets its name from a pair of famous visitors – former Prime Minister Winston Churchill’s grandparents.

Inside the doors,you’ll find a typical London pub,with a Thai restaurant tucked into the back.

Over Christmas however,you’ll see thousands sparkling lights,decorations,and one year,even mounted Fraser firs.

Manager James Keough first began working with the brewery Fullers,who own the pub,in 1987. He told Metro the festive decor first came about in 1990.

‘I came back to The Churchill Arms 12 years ago,and I’ve been here ever since,’ he said,smiling.

This year’s Christmas display brought a crowd (Picture: AP)

James wore a very festive suit for this year’s switch-on (Picture: AP)

That year,the pub only had one tree – a 16-foot evergreen near the front door. But it was such a hit that they asked their contractor to go all out the next year.

‘It just grew and grew and grew’

Deputy manager Dill told Metro: ‘‘It started with about five trees outside to kick off the Christmas spirit,and from there,it just grew and grew and grew,and it became what it is now.

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When asked if he’s seen any TikTokers filming videos outside of the pub,James laughed: ‘Oh,there are loads of them. We’re happy to serve everyone.’

This year’s light display will last until January 6,when the contractors will meticulously remove the lights and trees until next year’s display.

James,the current manager,added: ‘When the lights turn on,that’s how I know it’s Christmas. It just lightens me up. It’s absolutely stunning.’

Dill said: ‘I do think it’s funny that this pub was never meant to be what it is now. It’s amazing to get all this support from everyone,and I can’t believe that we’re this busy and people want to come see us from all over the world,and we really appreciate it.’