Morocco celebrates most admired brands at Brand Africa 100 ceremony

Brand Africa,partnering with Integrate Consulting—a Kantar affiliate—unveiled Morocco’s 2025 most admired brands rankings during a Casablanca ceremony gathering industry leaders,communications professionals,and major marketing sector players.

The 15th edition of the pan-African Brand Africa 100 ranking celebrates brands inspiring trust,pride and reflecting increasingly conscious,demanding and engaged Moroccan consumer aspirations. Since 2011,Brand Africa 100 has established itself as the continental reference for brand admiration,covering over 31 countries representing 85% of African GDP and population.

In Morocco,Integrate Consulting’s study surveyed 1,000 consumers without predetermined lists,capturing authentic market preferences. Results highlight a dynamic ecosystem where local and international brands each contribute to advancing the country and continent.

Orange and Inwi dominated this edition through influence and sustained commitment. Orange earned Morocco’s most admired brand title,most admired regional brand,and most admired telecom brand for Generation Z. The operator also received the Brand Africa Excellence Grand Prize recognizing consistent five-year performance. Inwi captured most admired Moroccan telecom brand,most admired Moroccan brand overall,and Moroccan brand doing most good for society distinctions,plus the Brand Africa Elevate Grand Prize acknowledging sustained growth and positive impact.

Danone Morocco achieved remarkable performance with three titles: most admired international food brand,most admired food brand overall,and most admired food brand among Generation Z. Sultan secured most admired Moroccan food brand,symbolizing strong national heritage and enduring household trust. Marjane captured dual recognition as most admired Moroccan retail brand and most admired retail brand overall,reflecting its capacity to modernize customer experience and embody Moroccan retail leadership.

The independent jury evaluated brands based on Brand Africa criteria: authenticity,cultural relevance,innovation,community impact and sustainability.