Morocco’s handicraft exports surge 14% as traditional garments lead growth

Morocco’s handicraft sector posted a 14% year-on-year increase in exports during the first seven months of 2025,driven by surging demand for traditional garments and a sharp rise in shipments to Turkey and the United States,according to government data.

Total exports reached 737 million dirhams ($72 million) between January and July,up from 648 million dirhams a year earlier,the Ministry of Tourism,Handicrafts,and Social and Solidarity Economy said in its latest bulletin. July alone saw a 34% jump,underscoring the sector’s resilience amid shifting global demand.

Traditional clothing was the standout category,with exports soaring 141% to 133 million dirhams,fueled by renewed international interest in culturally authentic fashion. Pottery and stoneware remained the sector’s backbone,accounting for 33% of total exports,while carpets held steady at 18%,now rivaling garments in export value.

Jewelry exports rose 57%,brassware 11%,and wood products 7%. However,blankets saw a 25% decline,and basketry and footwear dropped 18%. Leather goods and wrought iron also fell 16%,reflecting uneven performance across product lines.

The U.S. retained its position as Morocco’s top export destination,accounting for half of total handicraft exports. Shipments to the U.S. rose 32% to 367 million dirhams,supported by a bilateral free trade agreement that continues to boost competitiveness.

Turkey emerged as a breakout market,with exports skyrocketing more than 5,200% to over 52 million dirhams,following a recalibration of trade terms. The country is now viewed as a strategic growth market for Moroccan artisans.

Europe,by contrast,showed signs of weakness. Exports to France and Germany fell 26% and 23%,respectively,while Spain and the UK posted more modest declines. Analysts suggest the drop may reflect broader economic headwinds and evolving consumer preferences across the continent.

Outside traditional markets,performance was mixed. The Netherlands and the UAE saw gains of 48% and 46%,while Saudi Arabia rose 29%. Australia declined 14%,and secondary markets collectively fell 20%,highlighting vulnerabilities in less diversified export channels.