Belgium,the Netherlands,and Luxembourg have joined forces with Morocco in a strategic alliance aimed at promoting tourism in the north African country.
The partnership focuses on expanding market reach,promoting high-end and adventure travel experiences,and positioning Morocco as a top destination for European travelers seeking luxury,culture,and sustainability,Travel and Tour World reported.
The agreement,unveiled during a high-level meeting in Rabat,builds on strong historical and cultural ties between Morocco and the Benelux countries,home to a large Moroccan diaspora,and aims to capitalize on growing European demand for authentic,experience-driven travel.
The core goal is to increase the number of visitors from Belgium,and Luxembourg through targeted campaigns,improved travel infrastructure,and curated travel packages,according to the news portal.
In this respect,Morocco will be promoted as a destination for luxury tourism,including boutique riads,desert glamping,and wellness retreats as well as adventure travel,such as trekking in the Atlas Mountains,surfing in Taghazout,and desert expeditions.
Tourism officials from all four countries described the alliance as a transformative model for regional tourism development,according to the website.
Morocco ambitions to attract 25 million tourists by 2030 and has been investing in the hotel industry and expanding airports and railways.
United News - unews.co.za