Moroccan business delegation showcases national brands in USA

A Moroccan business delegation visited last week the USA to promote the “Made in Morocco” brands and explore trading opportunities within the frame of the Free Trade Agreement signed between the North African Kingdom and the United States.

The trip was organized by the Casablanca-Settat Chamber of Commerce,Industry & Services (CCISCS) and the Moroccan Franchise Federation (FMF).

The Moroccan delegation participated in the IFA World Franchise Show and visited Orlando to promote Moroccan competitive and high-quality products,focusing on Morocco’s strategic position as a gateway to European,African and Arab markets.

It was an opportunity for Moroccan businessmen to meet with U.S. investors and franchisers,leveraging the Kingdom’s stability,proximity to Europe,its free-market and as the only African country with a U.S. FTA.

The delegation focused on the huge business opportunities offered in Morocco’s high-value sectors like aerospace,renewable energies,agribusiness,digital technologies,tourism,critical minerals,EV battery production…

Over 150 American companies are operating in Morocco in various industrial and commercial sectors. The U.S.-Morocco FTA,signed on June 15,2004,and become effective from January 1,2006,is a cornerstone of bilateral trade,promoting transparency,intellectual property protection,and investment security.

In 2024,U.S.-Morocco goods trade reached $7.2 billion,with U.S. exports to Morocco at $5.3 billion (up 37.3% from 2023) and imports from Morocco at $1.9 billion (up 12.3%). The U.S. goods trade surplus was $3.4 billion,a 57.1% increase from 2023.

Since the FTA’s implementation,bilateral trade has quadrupled from $1.3 billion in 2006 to $5.5 billion in 2023,with Moroccan exports to the U.S. rising from $446 million in 2005 to $1.582 billion in 2019,and U.S. exports to Morocco increasing from $481 million to $3.496 billion.

U.S. exports to Morocco,consisting mostly of grains,dairy,aircraft,and energy products,benefit from reduced tariffs,giving U.S. producers an edge. Moroccan exports,made mostly of automotive parts,aeronautics,electronics,and agricultural products (e.g.,seafood,fruits) leverage duty-free access to the U.S. market.